Background

Co-founder — Marketing & Sales · HC Vehículos Eléctricos

An electric scooter and motorcycle business — import, sales and repair — founded with my brother. Operational ownership was shared; the demand side was mine.

• Built the go-to-market from zero: the market research decided which vehicles we imported, at what price, and which customer we were actually selling to.
• Owned positioning and promotion — brand and campaign material, and the company website as the channel where that positioning had to hold up.
• Ran the sales conversation myself for four years: objections, pricing, after-sales and the repair relationship that kept customers in contact with us.

The company closed in December 2024.

Communication, Corporate Image & Press Intern · four organisations

Four consecutive placements in communication and corporate-image teams.

• Produced the visible output of each organisation’s communication: campaign and channel material, social content, editorial copy and the photography behind it.
• Four institutions, four audiences, four registers — a charity’s donors, a cultural centre’s visitors, a district’s residents and, on a newspaper press desk, its readers. Message-to-audience fit, learned where it gets tested.

Customer service · Electric Social, arcade restobar

Part-time, alongside the master’s. Direct customer contact at volume — not design work, but it is where I hear first-hand what confuses people, what annoys them and what brings them back. The same signal marketing usually buys second-hand in a survey.

MA Generative Design and AI · University of Europe for Applied Sciences

Where the product work on this site comes from — generative and AI-driven design, from concept to working prototype.

MA Marketing Management and Commercial Direction · Universidad Internacional de Valencia

One-year master’s. Commercial strategy, positioning and how a market decision is argued.

BA Social Communication Sciences · Universidad Católica de Santa María

Specialised in marketing communication. Licenciatura conferred 2022.